The Product and the Passion

As I said in my previous post, I was in a very bad way emotionally after I wrote my Keyword Research tool.  After the completion of a project there is always a downer until I find a new interest.  This time it was made worse by my previous difficulty in marketing my earlier products causing me to have a perceived mountain in front of me.  The mountain got bigger the more I thought about it, and the more I thought about it the bigger it got.

I also said in my previous post, that I was back.

I went to a Training Weekend last week organised by Alex Jeffrys, my mentor.  I went with this big downer about the Keyword research tool (Now called 10 minute keywords) and wondering why I was going.

People say about events like this, that they change lives.  I wasn’t a believer, but by the end of the weekend, the fog had lifted for me.  I had discussed my product and shown it to a number of the people there, and their united opinion was that 10 Minute Keywords was a product that was in demand, and I must sell it.  I cannot thank those people enough for the support that changed my whole life.

So, on with the marketing.

They say ‘Build a better mousetrap and the world will beat a path to your door.” But I have found that even if you build one that humanly catches mice and teleports them to an uninhabited island, it is not enough.

The world will only beat a path to a door it knows about.  On the internet that means getting traffic to your website, and traffic only comes if people know where you are, and they have an interested in going there.

Please leave a comment below.  I promise I’ll reply to all genuine comments.

Speak to you again next week.

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